the identity for discover harborcreek plays off of the town of harborcreek, pa as it functions in a community setting. with a group of 5 other colleagues, we created this brand and several deliverables under the concept of community synergy, recreation, and family values. as my portion of the group’s success, i created the brand’s digital style guide, using elements from the logo itself as a way to tie in the visual impact of this mark. i also created several alternate marks showcasing the hccet’s slogan, “small town, big love.”
logo credit: miranda peterson
team roles
creative lead: miranda peterson
communication lead: paige crawley
production lead: andrea rhodes
collaboration lead: jacob steadman
creative content lead: emily malay
presentation lead: grace maust
